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Mechanicals - Terms
 
Display Ads*WidthHeight
DF Double Full Page 19 11.5
FP Full Page 9.5 11.5
DC Double Column 6.25 11.5
DTQC Double Three Quarter Column 6.25 8.625
HPH Half Page Horizontal 9.5 5.75
DHC Double Half Column 6.25 5.75
FC Full Column 3 11.5
TQC Triple Quarter Column 9.5 2.875
DQC Double Quarter Column 6.25 2.875
HCV Half Column Vertical 3 5.75
*Includes anchor listing-hyperlink, page locator & display advertiser listing. Dimensions are in inches. Also includes drop-down menu link directly to largest display ad of each category.
 
In-Column Text Ads**WidthHeight
IFC Full Column 3 11.5
9CT 9 Inch 3 9
7CT 7 Inch 3 7
5CT 5 Inch 3 5
3CT 3 Inch 3 3
2CT 2 Inch 3 2
1CT 1 Inch 3 1
**Black text only with 1 piece of artwork 1CT - 5CT, 2 pieces artwork 7CT - IFC. No Photos. Hyper-link not included.
 
Ad - Home PageWidthHeight
AHP Ad - Home Page 115 px 104 px

Mechanical Specifications
Files should be PDF, mininum 300 dps, high resolution preferred; with all fonts, illustrations and linked images embedded or included. Ads may be submitted by CD. PC operating system preferred, Mac accepted. Ads can be e-mailed, but depending on file size, large files may need to be uploaded to our FTP site.
Terms and Conditions
Full payment is due at time of order. All major credit cards accepted.
Advertisers and their agencies assume liability for all content including text, representation and illustrations, trademarks or service marks in advertisements through our print, cd, e-book and online formats; advertisers and their agencies also assumes responsibility and liability for all claims arising from them and made against the Publisher. Publisher is not liable beyond the cost of advertising space for errors appearing in advertisements produced by Boca Publishing, Inc. and only when error is detrimental to the advertisement message. Space cancellations must be in writing and submitted within thirty days of signed ad agreement date, signed proof date or payment date, whichever comes first. Publisher does not keep advertising materials after twelve months.
Agency Commisions
15% to recognized advertising agencies if artwork is supplied to our specifications, ad is placed by the agency and full payment has been received. Advertiser and/or its advertising agency are jointly and severally liable for any monies due and payable to the Publisher.
Text advertisements and listings are not agency commissionable.
Publisher reserves the right to:
• classify, reclassify or categorize any advertisement.
• repeat a recent ad insertion in the event new materials are not received by closing date.
• decline or reject any advertising for any reason, at any time, without liability, even though previously acknowledged or accepted.
• charge advertiser and/or its advertising agency for late advertising materials.
Copyright © 2009 Boca Publishing, Inc. All rights reserved.